Quantum PR's Blog

Countdown to Christmas with the Quantum PR Advent Calendar

Countdown to Christmas

It’s the 1^st of December and the Quantum team is focused on finding the best online Advent calendar or competition possible (please let us know your favourites via the comment box below; we’d hate to miss a bit of free fun).

This quest got us thinking: what could we offer the online world over the Advent period?

Someone suggested virtual Christmas puddings – but they left us a bit cold. Then we considered a cutesy animation featuring woodland creatures, but Mr Lewis and his mates got in first.

Thwarted, we took a step back from the cliff face of edgy creativity and remembered our online mantra: “Posts must be useful, interesting, engaging or downright amusing to get traction.”

And so the Quantum PR Advent Calendar was born, featuring tips and advice from the expert PR, marketing and design team here at Quantum Towers. Uploaded everyday via Twitter and the Quantum blog between 1^st and 24^th December, we’ll be sharing our PR secrets with you.

We hope you find our Advent offering useful and wish you all a very merry December.

1^st December: Proof read. Proof read. And then proof read again. 

Great PRs need superb attention to detail. Whether you’re copywriting or checking marketing materials, a single typo can destroy your credibility. Mitt Romney’s PR machine learned this lesson the hard way during the 2012 Presidential campaign, releasing this official campaign poster in a bid to drum up support for their candidate: http://www.writingit.co.uk/wp-content/uploads/2013/01/Mitt-Romney-typo-002.jpg

Of course, Mitt subsequently lost the election to Barack Obama. A direct result of this gaffe? Well, at the very least it can’t have helped the Republican nominee’s Presidential push.

Even the smallest typographical, statistical or factual errors can damage credibility and reputation; something that takes years to build up but can be lost in an instant.