Quantum PR Advent Calendar – Day Twenty Four
December 24, 2013 at 8:00 am | Posted in Uncategorized | Leave a commentTags: Advent Calendar, Ashford, Christmas, Kent, PR, Public relations, Quantum, Top Tip
24th December – Embracing this time of the year
National holidays and seasonal events can be the perfect hook for a PR stunt. Embracing annual occasions – as well as one off’s like the Queen’s Jubilee and Royal Wedding – can work a treat for getting good media coverage.
WestJet, a Canadian Airline, has delivered a touching and, importantly, revelant, Christmas campaign this year. Click here: http://www.youtube.com/watch?v=zIEIvi2MuEk&noredirect=1#t=311
Good work all round.
Quantum PR Advent Calendar – Day Twenty Three
December 23, 2013 at 8:00 am | Posted in Uncategorized | Leave a commentTags: Advent, Ashford, Buzzfeed, Christmas, PR, Public relations, Quantum, Top Tip
23rd December – Proffreading is improtant
It’s always a good idea to make sure your work – be it copy or design – is seen by at least one other colleague before it gets sent off to the client of the printer.
That way these sorts of highly-embarrassing errors can be cut out: http://www.buzzfeed.com/patricksmith/layout-disasters-from-2013-that-will-make-you-wince?utm_campaign=socialflow&utm_source=twitter&utm_medium=buzzfeed
What these mistakes all have in common is you can see how they have all happened; a combination of deadline pressures and misfortune. It’s our job to make sure these typos never make it to print.
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