Quantum PR Advent Calendar – Day Ten
December 10, 2013 at 10:21 am | Posted in Uncategorized | Leave a commentTags: Advent, Ashford, Christmas, Jordan, Katie Price, Kent, PR, Public relations, Sandals, Xmas
10th December: Carpe diem
The best PR successes are often the result of a piece of quick-thinking, responsive brilliance. It’s all about seizing the opportunity, making the most out of every situation.
The Sandals team enjoyed worldwide coverage for their moment of PR excellence, which came in response to public complaints made by former glamour model and equine enthusiast Jordan.
Rather than issue a statement simply countering her claims, they unleashed this withering comment: http://www.mummybarrow.com/sandals-resorts-and-katie-price-a-pr-win/
One nil Sandals.
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