Are you a dinosaur?

July 30, 2014 at 11:01 am | Posted in Kent, Sustainability | Leave a comment
Tags: Circular Economy, communications, content, environment, marketing, PR, recycling, Sustainability

These are exciting and challenging times to work within the resource and recycling sector.

• Challenging: because all eyes are on our industry, regardless of whether those eyes truly understand what we’re doing and why we’re doing it.
• Exciting: because the global population explosion means that what we do matters now more than at any time in the past. It’s a great opportunity for those who are ready to innovate and expand.  

It’s clear that successful resource and recycling organisations communicate clearly and regularly with their target audiences. They talk about innovations, opportunities and sustainability successes. They tell their stories to a wide variety of audiences, ranging from those who are immersed in the operational and political landscape – to those who know very little (but often have a huge impact in terms of quality).

These organisations are seen as forward thinking and innovative, the exact qualities that are needed for the challenging times ahead. They influence the agenda, they drive innovations and they get opportunities. In short, they’re positioned for success.

So, do you tell your stories effectively? Do your customers, communities and influencers know your sustainability back story? Do they know that you’re prepared to innovate and to help them develop new business models?

If not you run the risk of being seen as a dinosaur, with its feet firmly entrenched in the landfill era. And we all know which way that goes.

Need help to get your communications on track? Call us today on 01233 500200 for a free Resource and Recycling Communications Audit.