Tags: conservation, LionAid, trophy hunting
2011 has got off to a bang with a great new business win for Quantum, supporting the charity LionAid. LionAid aims to increase awareness of the plight of the African lion and improve conservation efforts. Over the past 50 years the number of wild lions in Africa has crashed from some 200,000 individuals in 1960 to fewer than 20,000 today. Urgent work is needed to prevent the imminent extinction of one of the world’s most iconic and culturally significant creatures. LionAid’s strategy includes obtaining UNESCO world heritage status for lions, recognition on the endangered species list and getting the practice of trophy hunting outlawed and associated trophy imports banned.
Quantum is going to be working on LionAid’s behalf to target national media outlets and promote the organisation’s profile and objectives. I can’t think of a better campaign to be involved with, to help safeguard this precious species into the future. Regular updates on the campaign will be posted here, but for more background on LionAid visit: www.lionaid.org