Quantum PR's Blog

Who Said Appearance Doesn’t Matter?

If there’s one thing the first election debate has shown us, it’s the power of appearance. Nick Clegg’s overwhelming victory was due to a combination of carefully prepared (and rehearsed) messages, and a style and appearance that invited the viewers to listen to him. Crucially his style also made him believable, a trick that neither Cameron or Brown quite managed to pull off. We often hear that there is too much PR in politics, but politicians need to get the electorate to engage with them and believe what they are saying before they can deliver their messages – exactly the same as any business leader trying to sell their product or service.