Tags: blogging, business, digital communications, online strategy, SEO, social media
Having an online presence through various channels will form an essential part of your online marketing plan in 2013. There are many opportunities in an ever-changing digital landscape and it’s important to choose the ones which will suit your company best. Here are top five tips which every business can use to increase their online marketing through 2013.
1.Make your site visible
With so many platforms available to access the internet you need to ensure that your website’s design and content is visible on all laptops, PCs, mobile phones, tablets and other devices. If it’s not you will risk users getting fed up and moving on to a competitor’s site which does the job yours does not.
2. Keep on blogging
Having a company blog is not a new technique, but it so often gets neglected. Blogs should be updated at least four times a month and should be a two way communication tool between you and your audience. Encourage user feedback by allowing people to comment. And remember a blog does not just have to be words. Mix it up with images, pictures and podcasts to keep it interesting.
3. Get social
Make use of social networking sites to reach more people and tell them about your business. Twitter, Facebook, FlickR, YouTube, LinkedIn and Pinterest will all continue to see an increase in the number of users this year. Ensure that the social sites you use are integrated and work in sync with each other – if you’re running a competition on Facebook let your Twitter and Pinterest followers know.
4. Review content and SEO
Make a habit of conducting a weekly web review to make sure that your site is fully up to date with the latest information.
And don’t forget Search Engine Optimisation (SEO). Look at key words your competitors are using and make sure they are incorporated into your website’s copy. Keeping content fresh and updated will also help with search engine rankings.
Have an online strategy to and stick to it! Review online marketing every three months to see what’s working and what’s not to make appropriate improvements where necessary.
And remember – don’t be an analogue business in a digital world!
Tags: digital communications, newspapers, social media, Twitter
Who knows is the straight answer. Whoever would have predicted its massive rise over the past 18 months? The newspapers seem to have made their minds up with the tabloids publishing extensive odds on which celebrity will be the first to quit Twitter in 2010 (favourite Stephen Fry at 8/1), but as we know newspapers do not always get things correct!
The real point about Twitter is that, whether it’s a fad or something that will stay around, it is simply another communication tool among many others. Each of these tools, whether it be Facebook, YouTube, advertising, websites, direct mail or good old fashioned press relations, can be extremely effective ways to communicate for specific products/services directed at specific audiences. The danger with something like Twitter is that organisations latch onto it and want to be seen to use it, whether it’s appropriate or not. For Boris Johnson to communicate to his electorate and build his profile, Twitter is exceptionally powerful – as a way to attract international customers to buy British Steel, it has its limitations.
So, whether Twittermania continues or not it will soon be replaced by the next new way to communicate which, like all the others, needs to be considered in the round.
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