On Message
May 25, 2010 at 10:28 am | Posted in Uncategorized | Leave a commentTags: appearance, central governement, coalition, conservatives, election, elections, Liberal Democrats, media management
Who would have believed that less than two weeks ago the Conservatives and Liberal Democrats were tearing chunks out of each other’s policies, ridiculing each other’s leader and generally behaving like sworn enemies? The coalition is, so far, holding up remarkably well, with no media slip ups of any note. This is not by accident – advisors will be working around the clock behind the scenes to ensure that everyone is ‘on message’, using the right kind of language and trying to make sure the media aren’t given any sort of gap to exploit the differences between the coalition partners. Let’s see how long the honeymoon and the successful media management lasts…..
Who Said Appearance Doesn’t Matter?
April 21, 2010 at 8:22 am | Posted in Uncategorized | Leave a commentTags: appearance, debate, elections, politicians
If there’s one thing the first election debate has shown us, it’s the power of appearance. Nick Clegg’s overwhelming victory was due to a combination of carefully prepared (and rehearsed) messages, and a style and appearance that invited the viewers to listen to him. Crucially his style also made him believable, a trick that neither Cameron or Brown quite managed to pull off. We often hear that there is too much PR in politics, but politicians need to get the electorate to engage with them and believe what they are saying before they can deliver their messages – exactly the same as any business leader trying to sell their product or service.
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